Several months ago, my friend and I launched a line of lip balm kits on Amazon. We designed, launched and sold all our inventory in less than 3 months. In that time, we decided that we value our friendship over our business ...so here I go again on my own.
Now we are competitors and I'm either brave or stupid. Business is funny that way. But it is JUST business. It's not the time we spent bouy-ing each other up during those identity-crisis college years. It's not standing next to each other at our weddings. It's not watching each other become grown-ass adults, mothers and strong successful women. It's not the hours spent on Marco Polo or holidays to foreign places with countless laughs and really bad carpool karaoke. It's just business. Sometimes people forget that. But we have not. And I'm really proud of that. And I'm excited to see where it leads us both.
I'm also really proud of this line of lip balm kits I'm about to launch. They have taken on a life of their own and as I rolled around in the re-branding I kept saying this is Totally rad...because I do live San Fernando Valley adjacent, after all. So of COURSE the brand HAD to be called TOTALLY Balm. Because it is, totally.
For now, I am launching some kits aimed at all you cupid's out there. A little Valentine's Day joy. A mini-kit to bring to your favorite DIY'er and a Classroom Kit to give to friends and fellow classmates in lieu of un-sanctioned candy. The products will be available on Amazon as soon as I can figure out how to launch the listing (learning curve). So stay tuned...there will be specials for all you friends and family.